Our Team
Ashlee Baker, TRUE Advisor, Founder & Director of Sustainability
Ashlee has over 15 years of experience helping commercial properties and businesses achieve meaningful waste diversion and reduction. She specializes in designing, implementing, and managing sustainable waste management programs that align environmental stewardship with financial responsibility. A dedicated advocate for zero waste, Ashlee frequently educates and speaks on strategies to reduce and eliminate waste for clients and organizations. Her commitment to minimizing landfill impact is reflected in her track record—successfully implementing more than 200 waste management programs and leading audits across 20 million square feet of property.
In addition to her professional work, Ashlee is deeply committed to fostering environmental awareness on a personal level. Inspired by her family’s dedication to waste reduction, she practices sustainability in all aspects of life. This dedication is reflected in her efforts to lead Waste Not to achieve Green Business Program TIER 3 Innovator Certification in 2023 and becoming a 1% for the Planet member, donating 1% of its revenue to philanthropic causes.
Ashlee holds a Master of Science in Environmental Studies from California State University, Fullerton, and a Sustainable Practices professional certificate from San Diego State University. As a certified TRUE Advisor, she helps clients achieve TRUE Zero Waste certification by reaching a 90% diversion rate from landfills.
Stephanie Morris, TRUE Advisor, Senior Sustainability Coordinator
Stephanie is a second generation San Diegan, ‘Recycle Lady', worm mom, food waste fanatic & reusable cup collector. Stephanie’s upbringing in a family of green thumbs established a relationship with nature early on. This grew into a personal passion for zero waste practices while earning a degree & teaching credential at San Diego State University.
Post-graduation, Stephanie taught K-6 and led a student/parent ‘Green Team’ in Encinitas, California. A summer job at Jimbo’s in 2018 became an opportunity for a career. Stephanie became the grocer’s first Sustainability Coordinator in 2020. Stephanie brings both her experience preventing waste in the retail-grocery space and her education background to Waste Not’s diversion programs and zero waste consulting projects.
Stephanie finds joy in exploring the wide world of "waste", connecting with nature, and believes everyone is an environmentalist in some shape or form. She can often be found enjoying local food and drink, beach-combing, shopping small, and volunteering with local nonprofits. Stephanie holds a Bachelor's degree in Liberal Studies from San Diego State University and is a TRUE advisor accredited by the Green Building Certification Inc.
Mia Marin, Administrative & Accounting Coordinator
Mia plays a vital role in overseeing accounting, customer service, and client onboarding processes. She manages accounts payable and receivable, invoice auditing, and budget tracking, ensuring that every detail aligns with our standards for accuracy and accountability.
Beyond her technical skills, Mia is known for her exceptional customer service and commitment to creating a smooth, positive experience for every client interaction. She brings a thoughtful, organized approach to her work, helping to keep our internal systems running efficiently and our team well-supported.
Mia is passionate about sustainability and integrates eco-conscious practices into both her professional responsibilities and personal lifestyle. She holds a Bachelor's degree in Psychology from California State University, San Marcos, and is currently pursuing a graduate degree to further deepen her expertise. Her unique blend of analytical thinking, client focus, and environmental awareness makes her a valuable asset to the Waste Not team.
Nicole Seyle, TRUE Advisor, Operations Coordinator
Nicole brings over eight years of experience in sustainability and waste management, with a background that spans both project management consulting and operational roles in the waste hauling industry.
She has led or contributed to more than 150 waste audits across the U.S. and internationally, identifying waste diversion opportunities for a wide range of clients. As a TRUE Zero Waste Advisor, Nicole has supported several TRUE certification projects, including those achieving TRUE Gold certification. Her expertise also includes managing high-profile franchise waste hauling contracts such as recycLA for the City of Los Angeles, as well as residential waste programs in LA County.
In her role as Operations Coordinator at Waste Not Consulting, Nicole oversees daily operational activities. She manages site inspections, addresses equipment and technology issues related to waste tracking, prepares detailed reports, maintains service records, and coordinates with clients and vendors. She also supports special projects such as sustainability initiatives, waste audits, and zero waste events.
Nicole’s passion for sustainability is deeply personal. A lifelong surfer, she was inspired to pursue a career in waste diversion after witnessing firsthand the plastic pollution affecting the beaches she loves. Based in San Diego, you can often find her surfing or paddling when she's not working to reduce waste and promote sustainable practices.
Cole Yoxall, Field Technician
Cole plays a key role in advancing our waste management programs. He conducts onsite field work that provides hands-on support, strengthens oversight, and improves daily operations, all while ensuring alignment with program goals. By bridging the gap between data and practice, Cole helps clients operate more efficiently and make measurable progress toward their zero waste goals.
Before joining Waste Not Consulting, Cole worked in the sustainability department at Recology, where he improved recycling and composting programs for businesses, schools, and apartments. He conducted site consultations, adjusted services using waste audit data, and trained staff on environmental policy and proper sorting.
Motivated by the tangible impact of waste reduction, Cole helps others see how small behavior changes drive larger environmental outcomes. He holds a bachelor’s degree in psychology from Seattle University, where he developed motivational strategies he applies in his work with customers.
Outside of work, Cole enjoys exploring new cuisines, cooking, hiking coastal and forest trails, and playing guitar.
David Baker, Co-Founder & Managing Partner
David oversees executive operations, department oversight, and WNC's strategic direction. Before adopting a solely executive role, David initially spearheaded account management and onsite operations with a focus on detailed site surveys and inspections, monitoring and tracking technology, code compliance, and specialized hauling for hazardous materials and construction.
Prior to WNC David had experience in account management, customer relations, and commercial property inspections. David holds both a Bachelor’s and Master’s degree from the University of Nevada in History (Pre-law) and Justice Management, and has studied Environmental Management at the University of California, Irvine.