Our Team
Ashlee Baker, TRUE Advisor, Co-Founder & CEO
Ashlee has over 15+ years of experience helping commercial properties and businesses achieve meaningful waste diversion and reduction. She specializes in designing, implementing, and managing sustainable waste management programs that align environmental stewardship with financial responsibility. A dedicated advocate for zero waste, she frequently educates and speaks on strategies to reduce and eliminate waste for clients. Her commitment to minimizing landfill impact is reflected in her track record, successfully implementing over 200 waste management programs and leading audits across 25M square feet of property.
Beyond her professional work, Ashlee is passionate about promoting environmental stewardship in her personal life. Inspired by her parent’s commitment to waste reduction and recycling, she integrates sustainable practices into everyday living. This dedication is reflected in her leadership at Waste Not, guiding the company to achieve CAGBN’s TIER 3 Innovator Certification, becoming a 1% for the Planet member, and pursuing B Corp certification.
Ashlee holds a Master of Science in Environmental Studies from California State University, Fullerton, and a Sustainable Practices professional certificate from San Diego State University. As a certified TRUE Advisor, she helps clients achieve TRUE Zero Waste certification by reaching a 90% diversion rate from landfills.
Stephanie Morris, TRUE Advisor, Senior Sustainability Coordinator
Stephanie is a second generation San Diegan, ‘Recycle Lady', worm mom, food waste fanatic & reusable cup collector. Stephanie’s upbringing in a family of green thumbs established a relationship with nature early on. This grew into a personal passion for zero waste practices while earning a degree & teaching credential at San Diego State University.
Post-graduation, Stephanie taught K-6 and led a student/parent ‘Green Team’ in Encinitas, California. A summer job at Jimbo’s in 2018 became an opportunity for a career. Stephanie became the grocer’s first Sustainability Coordinator in 2020. She brings both her experience preventing waste in the retail-grocery space and her education background to Waste Not’s diversion programs and zero waste consulting projects.
Stephanie finds joy in exploring the wide world of waste, connecting with nature, and believes everyone is an environmentalist in some shape or form. She can often be found enjoying local food and drink, beach-combing, shopping small, and volunteering with local nonprofits. Stephanie holds a Bachelor's degree in Liberal Studies from San Diego State University and is a TRUE advisor.
Devin Berry, Administrative & Accounting Coordinator
Devin is born and raised in Encinitas, California, and grew up immersed in a community known for its environmental consciousness and love of the outdoors. Whether spending time at local beaches or exploring North County’s natural spaces, she developed an early appreciation for the importance of protecting coastal environments, an interest that continues to guide both her personal values and professional path.
Devin started working in restaurants before transitioning into account supervision, project management, and clerical accounting positions. These skills translate seamlessly into her role at Waste Not, where she supports the team by managing key administrative and accounting functions. She oversees accounts payable and receivable, assists with invoice auditing and budget tracking, and helps coordinate client onboarding processes to ensure smooth, efficient operations.
She holds a Bachelor’s degree in Communications from California State University San Marcos and is currently pursuing her Accounting Certificate at UC San Diego. Outside of work, Devin continues to practice sustainability in daily life, from minimizing waste to supporting local businesses and striving to learn more ethical practices. Her blend of operational experience, customer-focused mindset, and ever-growing passion for environmental protection makes her a valuable addition to the Waste Not team.
Nicole Seyle, TRUE Advisor, Operations Coordinator
Nicole brings over eight years of experience in sustainability and waste management, with a background that spans both project management consulting and operational roles in the waste hauling industry.
She has led or contributed to more than 150 waste audits across the U.S. and internationally, identifying waste diversion opportunities for a wide range of clients. As a TRUE Zero Waste Advisor, Nicole has supported several TRUE certification projects, including those achieving TRUE Gold certification. Her expertise also includes managing high-profile franchise waste hauling contracts such as recycLA for the City of Los Angeles, as well as residential waste programs in LA County.
In her role as Operations Coordinator at Waste Not Consulting, Nicole oversees daily operational activities. She manages site inspections, addresses equipment and technology issues related to waste tracking, prepares detailed reports, maintains service records, and coordinates with clients and vendors. She also supports special projects such as sustainability initiatives, waste audits, and zero waste events.
Nicole’s passion for sustainability is deeply personal. A lifelong surfer, she was inspired to pursue a career in waste diversion after witnessing firsthand the plastic pollution affecting the beaches she loves. Based in San Diego, you can often find her surfing or paddling when she's not working to reduce waste and promote sustainable practices.
David Baker, Co-Founder & Managing Partner
David oversees executive operations, department oversight, and WNC's strategic direction. Before adopting a solely executive role, David initially spearheaded account management and onsite operations with a focus on detailed site surveys and inspections, monitoring and tracking technology, code compliance, and specialized hauling for hazardous materials and construction.
Prior to WNC David had experience in account management, customer relations, and commercial property inspections. David holds both a Bachelor’s and Master’s degree from the University of Nevada in History (Pre-law) and Justice Management, and has studied Environmental Management at the University of California, Irvine.